FABIAN BACHER

About

Sales leader with 10+ years in SaaS and tech sales, and 5 years leading high-performing commercial teams across EMEA. Currently heading Enterprise Sales for Central EMEA (DACH, Benelux, France & MENA) at Semrush. Known for building scalable GTM strategies, exceeding revenue targets, and growing international sales orgs. Recipient of multiple President’s Club honors and named Sales Winner at the 2024 SaaS Awards in Amsterdam — recognized for outstanding performance and leadership in tech sales. Passionate about driving growth through clarity, accountability, and culture.

Sales Experience

Regional Director, Enterprise Sales - EMEA Central at Semrush

October 2024 – Present

• Lead Enterprise Sales across DACH, Benelux, France, and MENA, managing multi-segment teams and driving strategic expansion efforts.

• Delivered record-breaking ARR growth, turning the DACH region into a top-performing sales territory with +55% ARR in under 6 months.

• Honored as 𝗦𝗲𝗺𝗿𝘂𝘀𝗵 𝗦𝗮𝗹𝗲𝘀 𝗟𝗲𝗮𝗱𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮𝟰 and 𝗪𝗶𝗻𝗻𝗲𝗿: 𝗦𝗮𝗹𝗲𝘀 𝟮𝟬𝟮𝟰, 𝗦𝗮𝗮𝗦 𝗔𝘄𝗮𝗿𝗱𝘀 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺 for outstanding Enterprise Sales results and team development.

• Played a key role in shaping and executing Semrush’s go-to-market strategy across EMEA.

Head of Sales DACH at Semrush

March 2024 – September 2024

• Managed Mid-Market and Enterprise Sales teams in the DACH region.

• Increased regional ARR by 55% within 6 months through team optimization, pipeline focus, and deep market understanding.

Senior Manager, Mid-Market Sales EMEA at Lucid Software

February 2022 – January 2024

• Led 2 Team Leads and a 10-person AE team covering EMEA Mid-Market.

• Achieved 105% of ARR quota in 2022 and 100% in 2023, while mentoring new managers and expanding team capabilities.

• Recognized with President’s Club 2022 for performance and leadership in a scaling environment.

Manager, Mid-Market Sales EMEA at Lucid Software

February 2021 – January 2022

• Managed 2 Team Leads and 8 AEs; drove the team to 190% of ARR quota in 2021, earning President’s Club 2021 as the top-performing sales manager.

• Promoted from IC to Manager—the first in EMEA—to build and lead a high-performing team.

Team Lead, Enterprise Sales EMEA at Lucid Software

July 2020 – January 2021

• Steered Enterprise team to 120% ARR quota, earning President’s Club 2020.

• Championed pipeline quality and deal coaching to elevate team win rates.

Senior Enterprise Account Executive UKI at Lucid Software

January 2019 – June 2020

• First sales hire for the UKI market and employee #2 in EMEA.

• Achieved 138% of ARR quota in 2019, establishing key enterprise accounts and accelerating market entry.

Enterprise Account Executive DACH at Flexport

March 2018 – December 2018

• Managed complex sales cycles in the DACH region; averaged 115% of quarterly revenue targets.

• Contributed to Flexport’s growth in Europe by closing strategic logistics deals and building brand awareness.

Account Executive DACH at Criteo

July 2016 – February 2018

• Consistently exceeded targets with an average of 122% on quarterly revenue.

• Managed full sales cycle for mid-sized and enterprise advertisers in the DACH region, building lasting client partnerships.

Enterprise Business Development DACH at Optimizely

December 2015 – June 2016

Sales Development DACH at Optimizely

May 2015 – November 2015